Improved conversion rate 19%

As a fast-growing outdoor fashion brand, We Norwegians sought to bring their eCommerce revenue operations in-house for greater control. With a global team spread across Norway, the U.S., and contractors on three continents, effective collaboration and coordination were critical to success. Managing a global website, paid and organic traffic efforts, product feeds, and customer acquisition and retention programs, the team faced one major challenge: Where to begin, and how to prioritize?

Diving into their analytics only added confusion. That’s when they turned to eCommerceCompanion.ai.

From the moment they signed up, eCommerce Companion delivered tailored recommendations, prioritized according to their specific objectives. CEO Øyvind Lauritzen had one clear goal for his team: grow within strict cost of revenue requirements.

Their first recommendation targeted the bottom of the revenue funnel—focusing on increasing revenue while boosting efficiency. With conversion rate as the key metric, eCommerce Companion recommended segmenting fields by Category, Season, and Geo-targeting. This actionable plan included one task for implementation and two for optimization.

"Following the tasks and directions for the recommendation was a breeze," said Nevin Zavell, eCommerce Manager. "Being able to view the immediate impact on a graph was incredibly rewarding. eCommerce Companion takes all the complexity out of the process with an easy-to-follow workflow, and it gives my team the ability to clearly see the impact on our business."

With eCommerceCompanion.ai, We Norwegians found a clear path forward—unlocking structured growth that matched their ambitions.