Privacy Policy

Last updated: 2026-07-11

EMG Apps, which does business as Symphiq ("EMG Apps," "Symphiq", "we," "us," "our"), respects your privacy. This Privacy Policy (the "Privacy Policy") describes how we collect, use, disclose, and protect your Personal Information (defined below) and how to exercise any rights you might have with respect to this information. This Privacy Policy governs information we collect through our website and mobile website (collectively, "Site") and information we collect from you or third parties through any other means to provide our services or perform other business activities (collectively, "Services").

This Privacy Policy applies only to data collected by Symphiq through the Site and Services and does not apply to our privacy practices with regard to data we process on behalf of companies for whom we perform work ("Clients"). For information about the collection, use, and disclosure of your information by our Clients or by us on behalf of our Clients, please review the relevant Client's privacy policy.

Please carefully read this Privacy Policy before using our Site and/or Services. If you do not agree with this Privacy Policy, do not use our Site and/or Services. By accessing or using our Site and/or Services you agree to our use of your information consistent with this Privacy Policy.

Changes to this Privacy Policy

We may update this Privacy Policy to reflect changes in our products and services and customer feedback, or if required by applicable US law. When we post changes, we revise the "last updated" date at the top of this statement. If we make material changes to how we treat our users' personal information, we will notify you through a notice on the Site home page or by email to the email address specified in your account. Your use of the Site and Services is subject to the then-effective Privacy Policy, and your continued use of Site or the Services after we make changes to this Privacy Policy is deemed to be acceptance of those changes. We encourage you to periodically visit the Site and this Privacy Policy to check for any changes.

Conflict Between This Policy & Local Laws & Regulations

When local laws and regulations require a higher level of protection for your Personal Information, they take precedence over this Privacy Policy. In addition, the specific requirements of this Privacy Policy apply only when local laws and regulations permit.

Information We Collect

Personal Information

We may collect information that personally identifies, relates to, describes, or is capable of being associated with you ("Personal Information"), including:

Identifiers such as name, mailing address, service address, email addresses, phone numbers, and Symphiq account login information;
Commercial information such as payment card or bank account information, and the type(s) of service subscribed to;
Internet or other electronic network activity information such as browsing/search history, IP address, data collected by cookies and similar technologies, device information such as device IDs, specifications, and operating system;
Audio, electronic, visual, thermal, olfactory or similar information such as call recordings, chat transcripts, and email correspondence;
Professional/employment information such as your employer and occupation;
Personal information as described in Cal. Civ. Code § 1798.80(e) to the extent collected under another category of Personal Information above.

Some of the Personal Information listed above may be considered Sensitive Personal Information under relevant privacy laws. This includes Symphiq account login credentials. Each type of Sensitive Personal Information may overlap with a category of Personal Information listed above.

The type of Personal Information we collect about you may vary based on how you use our Sites and/or Services and your relationship with us.

Usage Data and Site Activity

We automatically collect information in connection with the actions you take on our Site ("Usage Data"). For example, each time you use our Site, we may collect the type of web browser you use, the type of device you use, your device ID, your operating system and version, your IP address, your internet service provider, the pages you view, referring and exit pages, the date and time of your visit, and the number of clicks to, from, and within our Sites, and the duration of your visits to our Site. Among other things, this data helps us estimate our audience size and usage patterns, recognize you when you return to our Site, store information about your preferences, customize our Site according to your interests, and speed up your searches. If the data we automatically collect is capable of being associated with you, directly or indirectly, we treat it as Personal Information as well as Usage Data. If this information is not capable of being individually associated with you, we treat it as Usage Data.

Communication Recordings

We may record calls and retain the content of text messages, chat transcripts, or other written/electronic communications between you and us. By communicating with us, you consent to our recording and retention of communications.

How We Collect Information

From You

We collect information directly from you when you provide it to us; for example, when you create an account or register to use our Services. You are not required to provide us your Personal Information; however, if you choose not to provide the requested information, you may not be able to use some or all of the features of the Site or Services or we may not be able to fulfill your requested interaction. You are responsible for ensuring the accuracy of the information you submit to Symphiq in connection with your use of the Site. You are also responsible for the use of your password and its use by anyone to whom you disclose it or who obtains it from you.

We collect Usage Data automatically when you access the Site or use the Services with or without registration.

We may also collect information from third parties, as described in the following section.

Third-Party Personal Information Sources

We may collect Personal Information from third-party data sources such as the Clients we serve.

Symphiq also uses third party advertising and analytic services to help analyze how you use the Site. Symphiq and these services use "cookies," which are text files placed on your computer, to collect standard Internet log information and visitor behavior information in an anonymous form. Some of the information generated by the cookies about your use of the website (including IP address) is transmitted to service providers and used to evaluate your use of the Site and to compile statistical reports on website activity and audience data for Symphiq. Additionally, these services can be used to report how your ad impressions, other uses of ad services, and interactions with these ad impressions and ad services are related to visits to our website. Google Analytics is one tool we use, and you can learn more by reviewing Google's Privacy Policy.

You may choose to accept or decline cookies. Most Web browsers automatically default to accept them, but you can modify your web browser setting to decline cookies. If you reject cookies by changing your browser settings, then be aware that this may disable some of the functionality on our Website.

By registering and using the Services, you consent to Symphiq sending you communications and marketing materials related to services or products provided to you by Symphiq or that may otherwise be of interest to you, including services or products of our partners or third parties. You will have an opportunity to opt-out of receiving marketing communications by following the instructions provided in the communication.

How We Use and Disclose Your Information

Generally

We may use Personal Information for business purposes, such as to:

Provide you with the Site and Services;
Service consumer accounts;
Communicate with you;
Market products and services to you;
Evaluate, develop, and improve business operations;
Perform marketing and other types of research and analytics;
Develop new or modified products and services;
Operate information security and anti-fraud programs;
Comply with applicable legal requirements, industry standards, contractual obligations, our policies, and take actions that we deem necessary to preserve and enforce our rights and the rights of others;
Perform day-to-day business operations such as accounting and general management;
Respond to governmental and other legal requests.

We use Sensitive Personal Information as follows: Symphiq account login information – to permit access to customers' online accounts, and in connection with our security and anti-fraud programs.

We may also use Personal Information and/or Sensitive Personal Information as described to you at the point of collection, with your consent, or as otherwise required or permitted by applicable laws.

Service Providers

We may disclose your Personal Information to other businesses ("Service Providers") to provide services to us or on our behalf. Categories of service providers we use include:

Fulfillment and account servicing vendors, which help us provide products, services and information to you, and service your account or benefits;
Payment processors, which help us to accept and process the payments for our products/services to you;
Marketing and communications vendors, which help us market our products/services to you, and conduct outreach campaigns;
Research and development vendors, which help us develop and improve our products and services;
Data and business analytics vendors, which help us collect, analyze, and improve the accuracy of our data (including Personal Information);
IT and network administration vendors, which provide services such as data storage and management, website hosting, and data security;
Professional service firms, which provide accounting, legal, auditing, and other professional services;
General service providers, which help us with day-to-day business operations such as office support services, courier services, facilities management, and document destruction.

How We Use Your Google Analytics Data

We request access to your Google Analytics data to aggregate this information into funnel stages and display trends within our application. This allows us to provide you with a clear overview of your web performance. By analyzing the data, we can map out recommendations, measure the impact of your current strategies, and suggest actionable next steps for improvement.

Google API Compliance: Symphiq's use and transfer to any other app of information received from Google APIs will adhere to Google API Services User Data Policy, including the Limited Use requirements.

How We Use Your Data with AI

Our application uses the OpenAI and other language learning models "LLMs" API to enhance data analysis and recommendation services for the e-commerce industry and your business uniquely, specifically tailored to various shopping platforms. We share certain data with LLMs to provide these functionalities. The types of data shared include:

Google Analytics Metrics: Aggregated metrics such as session counts, conversion rates, and performance data to generate insights and recommendations.
Recommendation Data: Information related to the recommendations provided within our application to improve accuracy and relevance.
Your Web Shop Industry Data: Information related to the specific industry of the shop.
Shop Platform Data: Information related to the specific shopping platform used by the shop.
E-commerce Platform Order Data: Order-level store performance data (such as orders, revenue, and product performance) from your connected e-commerce platform, aggregated to generate insights and recommendations.

This data is processed by LLMs on our behalf solely for analyzing web performance and generating actionable insights, or as otherwise directed by us to provide the Service. Importantly, we do not permit LLMs to use the data we share to train LLMs's models. LLMs processes this data in compliance with their privacy policy and applicable data protection regulations. We do not share personally identifiable information (PII) with LLMs.

By using our application, you consent to the sharing of this data with LLMs for the purposes described above. For more details, please refer to LLMs's Enterprise Privacy Policy.

Third-Party Selling & Sharing

We do not sell or share (for targeted or cross-context behavioral advertising purposes) your Personal Information to other companies.

Other Disclosures to Third-Party

We may occasionally disclose your Personal Information to third parties, for purposes such as:

To comply with the law;
To respond to legal requests (including court orders, investigative demands and subpoenas) if, in our reasonable discretion, we believe it is necessary or appropriate;
To prevent or stop any illegal, unethical, or legally actionable activity;
To protect the safety, property, or rights of ourselves, consumers, or any other third party;
If we are merged, acquired, or sold, or in the event of a divestiture, restructuring, reorganization, or transfer of some or all of our assets and the disclosure is necessary to complete the transaction;
To businesses controlling, controlled by, or under common control with us;
For additional purposes with your consent where such consent is required by law.

Links to Other Sites

The Site contains links to other third-party websites. Symphiq is not responsible for the privacy practices of such third-party websites. We strongly recommend that you review the privacy policy of each website that you access prior to providing any personal information to make sure you understand what data is collected and how such data is used by third parties.

Security

We recognize the importance of safeguarding the confidentiality of Personal Information from loss, misuse, or alteration. Accordingly, we employ commercially reasonable administrative, technical, and physical safeguards to protect such Personal Information from unauthorized access, disclosure, and use. Even with these safeguards, no data transmission over the Internet or other network can be guaranteed 100% secure. As a result, while we strive to protect information transmitted on or through our Site or Services, you transmit information at your own risk.

Retention

We keep the categories of Personal Information described in this Privacy Policy for as long as reasonably necessary to fulfill the purposes described or for as long as otherwise legally permitted or required, such as maintaining the Services, operating our organization, complying with our legal obligations, resolving disputes, and for safety, security, and fraud prevention. This means that we consider our legal and business obligations, potential risks of harm, and nature of the information when deciding how long to retain Personal Information. At the end of the retention period, Personal Information will be deleted, destroyed, or deidentified.

Contact Us

Questions About the Privacy Policy?

Our data privacy officer is Bjorn Espenes.

To ask questions or comment about this Privacy Policy and our privacy practices, please email us at support@symphiq.com.