REC-101ProposedFollow this one
Reduce mobile checkout frictionWhy it is here: Mobile checkout completion trails desktop and the illustrative funnel target.Intended metric · Checkout completion rateIn Practice
Follow one store from first context to next review
Harbour & Fern is a synthetic ecommerce store used to show the product clearly. Follow the same business context, proposed recommendation, team decision, work, observed result, and Roadmap Review from beginning to end.
Start with what the business and evidence can tell us
For Harbour & Fern, the planning picture combines the revenue target, GA4 performance, public market research, supported store context, and answers confirmed by the team. Each source plays a different role in shaping what comes next.
- Revenue target
- Close a $2.8M gap to the $23M target.
- GA4 performance
- Mobile checkout completion is 18 percentage points below desktop in the illustrative data.
- Public research
- Six identified competitors; strongest opening is clearer durability and care guidance.
- Store context
- Express payment is enabled; free shipping threshold is $75; returns window is 30 days.
- Confirmed by the team
- The team confirms that payment-method QA depends on an external provider.
Turn that context into a small set of possible next moves
Symphiq proposes a small set of recommendations with the reason and intended metric visible. The suggestions are not commitments. Harbour & Fern's team can compare them, correct what needs changing, and decide what belongs in the roadmap.
REC-102Proposed
Build a post-purchase replenishment sequenceWhy it is here: Repeat purchase rate is behind the illustrative target and existing email automation is partial.Intended metric · Repeat purchase rateREC-103Proposed
Add clearer size and care guidance to product pagesWhy it is here: Public research and team answers point to uncertainty before add to cart.Intended metric · Add-to-cart rateA person decides what becomes real
The team can change an estimate, move an item, keep something for later, or accept the work it wants. Only after a person chooses it does the selected recommendation become active work with an owner and real dates.
Symphiq proposes. You decide.
A human correction, recorded The team keeps REC-101 at rank 1 while noting the external dependency it confirmed: payment-method QA relies on an outside provider.
The decisionMaya Chen accepts REC-101.
Only now does it become work Owner · Maya Chen. Planned start March 12, 2026. Tasks · 4, from auditing drop-off to a 30-day observation period. Reason and intended metric · still attached
Keep what the team did separate from what the number did
When the work is completed, the activity record can sit beside the intended metric and its observed movement. A person records whether expectations were met. The walkthrough keeps those records together without claiming that the work caused the movement.
What the team didImprove mobile checkout completionCompleted April 9, 2026
What the metric did58.2% to 60.1%Checkout completion rate · observed over the same period
What a person concludedExpectations partly metA free-shipping promotion overlapped the observation period.Observed movement does not prove the work caused it.
Proposed next moveReview the movement by device and payment method before deciding the next change.Proposed until a person decides
The next planning conversation starts with the record already there
When Harbour & Fern starts Roadmap Review, the current recommendations, active and completed work, outcome record, and retained context are already available. Symphiq proposes changes against everything already there, and the team chooses which ones become part of the next roadmap. This is why the next plan is sharper than the last, and the tenth is sharper than the first: nothing that was learned has to be relearned.
- Current roadmapREC-101 complete and protected; REC-102 team rank 3; international expansion remains active.
- Proposed changes · not applied
- Move REC-102 from team rank 3 to 2
- Add a smaller cart-recovery test
- Deprioritize international expansion
- Person decides
- Accept rank change
- Partly accept cart-recovery test with reduced scope
- Reject deprioritization
- Updated after your decisionsREC-101 remains protected; REC-102 becomes rank 2; scoped cart-recovery test is added.
Answers
No. Harbour & Fern is a synthetic store used to demonstrate the product clearly. It is not a customer result.
No. The walkthrough keeps the work, observed movement, and human conclusion related but distinct.
No. The example demonstrates the product sequence, not a fixed recommendation set for every business.
What this walkthrough proves, and what it does not
It demonstrates how Symphiq creates and preserves the planning record across evidence, decisions, work, outcomes, and review. It does not prove that the example work caused growth, that the suggestions were optimal, or that every store will receive the same recommendations.
One record carried this whole story from first context to next review. One recommendation, from context to result, is one move toward closing the $2.8M. The roadmap is fifty of these, in order. A question worth sitting with: how would your year so far read if your plan could retell it the same way?