Product · The Living Roadmap

Your revenue target, turned into the work that will hit it

Every priority on the Living Roadmap is grounded in your own data, valued, sequenced and owned, so your whole team is pointed at one number. And the plan stays alive: the reason behind each decision travels with the work, and every result sharpens the next plan.

Free to try on a store. No login needed.

Living RoadmapHarbour & Fern
Revenue target$23MGap to close$2.8M
REC-101Proposed
Reduce mobile checkout frictionWhy it is here: mobile checkout completion trails desktopIntended metric · Checkout completion rateWaiting on a person to decide
REC-102Automate abandoned-cart emailProposed

Everything on the roadmap exists to close the gap between where you are and your target. That is the only reason a priority earns a place.

Growth plans rarely fall apart all at once. They drift.

The plan starts clear. Then priorities shift, work expands, timelines slip and the numbers change. A static plan stays where it was written. The Living Roadmap moves with the business, and keeps the reason for every piece of work attached while it does. And it compounds, which is what makes the roadmap living: every completed piece of work feeds what it learned back into the plan, so the longer you run on it, the sharper it gets.

Everything you could do, valued and put in order

The roadmap's signature act: it takes the many moves your business could make, values each one against your target, and sequences them so foundations come before the work that needs them. One ranked plan, and every resource you have pointed at the same number.

Know why it made the plan before anyone has to act on it

Your store's numbers, outside research, and the answers only your team can give all feed each recommendation. The reason and the intended metric sit right beside it, so deciding what deserves a yes is a comparison, not a debate.

  • Performance data
  • Public research
  • Store context
  • Your revenue target
  • What your team confirms
REC-101Proposed
Reduce mobile checkout frictionWhy it is here: mobile checkout completion trails desktopIntended metric · Checkout completion rateNo one has decided yet

A yes should not turn into another explanation

When a person says yes to a recommendation, the reason comes along. Whoever owns it, and everyone who works on it, can see why it exists without rebuilding the decision from a meeting, a document or a message. The yes does not need explaining again. Not to your team, not to a partner, not to you three months from now.

REC-101Accepted · Active
Reduce mobile checkout frictionWhy it is here: mobile checkout completion trails desktopIntended metric · Checkout completion rate
Owner · Maya ChenFour tasks · started Mar 12
Maya Chen accepted this. Nothing changed until she did.

See what happened without pretending to know why

The work, what the metric did, and what your team made of it sit side by side. Symphiq shows the movement without claiming the work caused it, so the next decision starts from an honest read, and every recorded outcome makes the next plan sharper.

What we did and what happened after
Meant to moveCheckout completion rate
What your team did
Started March 12, 2026Audit mobile payment drop-offSimplify express-payment presentationComplete payment-method QAObserve the next 30-day periodCompleted April 9, 2026
What the numbers did

58.2% before the work, 60.1% over the period after it.

What your team concluded
Expectations partly met

A free-shipping promotion overlapped the observation period.

These moved at the same time. That does not mean the work caused it.

What the roadmap is built from

GA4 shows how the store actually performs. Public research and your store's own setup add what the numbers cannot. Your team confirms the facts nobody outside the business could know. And your revenue target sits on top, so every recommendation is aimed at something.

Symphoniq

Ask the plan a question, in plain language

Symphoniq is the built-in assistant. It answers questions about your goals, recommendations, work and outcomes using your own store's data, and points you to the right place in the plan. It is read-only by design: it can tell you anything about the roadmap and change none of it.

  • Read-only: it never creates, edits, or deletes anything in your plan.
  • Scoped to your shop only: no cross-shop access, no outside data mixed in.
  • No fabrication: if it does not have the data, it says so.

The next review starts with what you already learned

Reviews start from the roadmap you already have. Symphiq proposes changes, you decide which ones happen, and work already underway is protected. The next plan picks up where the last one left off instead of starting over. That is the compounding: the tenth roadmap is sharper than the first.

Current roadmap, with proposed changes beside it
REC-101 done · protectedInternational expansion · activeREC-102 · team rank 33 proposed changes · not applied
Review decisions · each change answered on its own
AcceptedAccepted partlyRejected · stays as it is
The same roadmap · updated after your decisions
REC-101 still protectedREC-102 · rank 2Cart-recovery test · reduced scope

Symphiq proposes. You decide.

Answers

It compounds. Every completed piece of work feeds what it learned back into the plan, so the roadmap gets sharper the longer you run on it. The same record continues as people make decisions, work moves forward, outcomes are recorded, and a later review proposes what may need to change.

No. Proposed work and review changes stay separate until a person decides what moves forward.

It is the planning record that keeps the reason, decision, work, outcome, and review connected. Source systems and the tools your team uses for their own jobs remain distinct.