A plan is only useful if it knows which business it is for
Symphiq starts with your revenue target and performance, then adds public research, store context, and what your team confirms. You can always see which input said what, all the way into the plan. When a plan knows the business it is for, "does this apply to us?" stops being a leap of faith and becomes something you can check. And a plan built from your actual business is one you will actually act on, and action is what closes the gap.
See the Living RoadmapThe numbers tell part of the story. The business fills in the rest.
GA4 shows what happened in the customer journey. Public research adds market and competitor context. Supported store information can add configuration detail. Your team confirms the facts and constraints outside data cannot know.
- Performance dataGA4 · core source
- Mobile checkout completion is 18 percentage points below desktop in the illustrative data.
- Public researchMarket context
- Six identified competitors; strongest opening is clearer durability and care guidance.
- Store contextShopify · additive where supported
- Express payment is enabled; free shipping threshold is $75; returns window is 30 days.
- What your team confirmsHuman knowledge
- The team confirms that payment-method QA depends on an external provider.
- Your revenue targetSet by you
- Close a $2.8M gap to the $23M target.
Harbour & Fern is the synthetic store every example on this site is drawn from.
What only your team knows should still come from your team
Symphiq can suggest context and structure, but people confirm or correct the business information that requires human knowledge. The roadmap should be specific without pretending that an outside system knows every constraint, supplier relationship, a margin call, or something you are already committed to.
- Observed and researchedPayment-method changes show elevated drop-off in the illustrative data.
- Suggested by SymphiqIs payment-method QA a constraint for this store?
- Confirmed by a personThe team confirms that payment-method QA depends on an external provider.
Different analyses can point in different directions. The roadmap has to reconcile them.
The different analyses can each point somewhere different. Symphiq pulls their findings into one picture, so the next recommendations can be compared in one plan instead of living as separate reports.
- Business analysisPacing behind plan by 12.1%
- Funnel analysisMobile checkout trails desktop
- Focus-area evidenceUncertainty before add to cart
- Metric-level evidenceRepeat purchase behind target
The analysis is evidence. The roadmap is where you decide what becomes work.
Answers
The roadmap can use the revenue target, GA4 performance evidence, public research, supported store context, and information people confirm about the business.
No. Outside evidence can inform the picture, but people confirm or correct the business facts and constraints that require human knowledge.
No. GA4 remains the core performance source. Supported Shopify context is additive where connected.